Adobe has opened its annual Max design conference with a strong focus on artificial intelligence, unveiling new creative tools across Photoshop, Premiere Pro, Lightroom, Express, and Firefly. The company is positioning its Firefly AI platform as the core of its future, introducing features that allow users to generate visuals, edit videos, and even create soundtracks using simple text prompts.
The biggest upgrades are heading to Photoshop and Premiere Pro. Photoshop users will now have access to multiple generative AI models, including Adobe’s Firefly as well as models from Google and Black Forest Labs. This allows creators to swap backgrounds, insert objects, or adjust scene composition with more flexibility and variation. Premiere Pro is also gaining AI features to automate common editing steps, aiming to reduce time spent on cutting and color correction.
Adobe is also expanding AI into sound. The new Generate Soundtrack and Generate Speech tools allow users to create background music and voiceovers directly inside Adobe’s editing platforms. The soundtrack tool analyzes a video and automatically produces music that matches the mood, while Generate Speech converts written scripts into natural-sounding narration.
Adobe Express, the company’s simplified design platform, is launching an AI Assistant that lets users design by typing instructions. Instead of manually adjusting elements, users can request poster designs, background changes, or full template edits through a conversational interface. This feature is designed to help beginners and fast-paced content creators produce polished work quickly.
Another new project showcased is Project Moonlight, an AI-powered assistant meant to help creators plan, design, and schedule social media content. The experimental tool can generate post ideas, visuals, and captions tailored to a creator’s brand voice, acting as a “creative partner” instead of replacing human input.
As part of the Max tradition, Adobe is also previewing upcoming experimental technologies during its “Sneaks” segment, offering a look at what may shape future updates.
The updates highlight Adobe’s direction toward AI-driven creativity, where design, editing, and storytelling become faster, more intuitive, and accessible to both professionals and casual users.
