Apple has just launched its iPhone 17 lineup, but attention is already turning to what the company has planned for 2025 and 2026. Alongside the iPhone 17, 17 Pro, 17 Pro Max, and the thinner iPhone Air, Apple is preparing a series of new devices that could reshape its product ecosystem.
The iPhone 17 Pro models now feature an aluminum unibody with Ceramic Shield 2 for stronger durability and a new “plateau” camera bar across the back. The Pro Max introduces a 48MP telephoto lens with up to 8x optical zoom and an upgraded 18MP front camera, supporting dual recording from both front and rear lenses. Prices begin at $1,099 for the Pro and $1,199 for the Pro Max, with pre-orders already live and global availability starting September 19.
But Apple isn’t stopping there. According to industry sources, the company has at least 10 new products lined up. The M5 iPad Pro may launch as early as October, featuring a second front-facing camera designed for portrait use. New MacBook Pros and Airs powered by the M5 chip are expected in early 2026, along with a budget-friendly iPhone 17e that updates the iPhone 16e design with Apple’s latest A19 chip.
Apple is also planning refreshes for the Apple TV and HomePod Mini with upgraded processors and support for Apple Intelligence. The Vision Pro headset will receive a new version with an M4 chip and improved headband, though a larger redesign is expected later.
One of the most anticipated releases is a smart home hub, codenamed J490. This device could unify Apple’s HomeKit ecosystem and rival Amazon’s Echo Show and Google’s Nest Hub.
With this lineup, Apple is signaling that the iPhone 17 is only the start of a much larger wave of innovation.
