Apple is reportedly planning to introduce advertisements in its Maps app starting next year, signaling a new shift in how the platform will serve both users and businesses. The development was reported by Bloomberg’s Mark Gurman, who stated that Apple will allow businesses to pay for better visibility in search results within the Maps app.
This means that when users look for nearby restaurants, cafés, or service providers, some of the top results may come from businesses that paid to be highlighted. The ads are expected to be designed in a subtle way so the interface does not feel crowded or disruptive.
Apple is expected to use artificial intelligence to make these promoted listings more relevant, ensuring that users still receive useful and accurate suggestions. The reports suggest that the ads will blend into the app’s search results instead of appearing as noticeable banners.
This move is part of Apple’s broader strategy to expand its advertising business. The company already runs ads in the App Store, where developers can pay to improve their app rankings in searches. Reports also indicate that Apple may add ads to other apps, such as Apple News, Books, and Podcasts, in the future.
Apple has been exploring more service-based revenue streams as hardware sales growth has slowed in recent years. Introducing ads in its native apps could become a major part of the company’s long-term business strategy.
Further details, including how the ads will look and when exactly they will launch, are expected to be revealed in the coming months.
