Apple has introduced a new accessory that blends technology with fashion, the iPhone Pocket, created in collaboration with Japanese designer Issey Miyake. The minimalist 3D-knitted bag is designed to carry and protect an iPhone while doubling as a stylish fashion statement.
The iPhone Pocket marks a reunion between Apple and the Issey Miyake design house, known for crafting Steve Jobs’ iconic black turtleneck. This time, the designer brings his signature craftsmanship to an accessory that some are calling the “turtleneck for the iPhone.”
Made using a 3D-knitted construction, the iPhone Pocket is produced as a single seamless piece. This gives it a soft and flexible texture that molds around the phone while maintaining a modern and minimalist look. The design is both functional and fashionable, offering a protective yet elegant carry solution.
The accessory fits most iPhone models, including the iPhone Air, iPhone 17 Pro Max, and even smaller models like the iPhone 13 Mini. It is available in two versions: a short-strap model priced at $149.95 and a long-strap edition at $229.95. Apple plans to sell these exclusive items in only 10 flagship stores around the world.
Though the iPhone Pocket is not the most practical option for everyday use, it is already attracting attention among Apple enthusiasts and design lovers. Its expandable knit can fit small essentials such as AirPods, lip balm, or a MagSafe power bank.
The accessory requires gentle handling. It should be kept away from rain and sunlight and should not be machine-washed to preserve its color and texture.
With the iPhone Pocket, Apple once again proves its ability to turn even the simplest product into a luxury experience. The accessory reflects Apple’s growing focus on lifestyle and aesthetics, merging the worlds of design, fashion, and technology in a unique way.
