Fact Check: Is Red Bull Replacing HBL as PSL Sponsor?

The Pakistan Super League (PSL) remains firmly backed by Habib Bank Limited (HBL) as its title sponsor, despite widespread speculation suggesting a switch to Red Bull. Contrary to online rumors, PSL 10 will not be rebranded as “Red Bull PSL X,” as HBL’s sponsorship contract remains intact through the 10th edition of the tournament.

No Change in PSL Title Sponsorship for 2025

Recent reports claiming that Red Bull has taken over the PSL title sponsorship have been debunked. HBL, which has been the league’s primary sponsor since its inception in 2016, continues to hold the rights as per the existing agreement. The financial institution’s branding and longstanding partnership have played a crucial role in PSL’s growth, making it one of the premier T20 leagues globally.

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Red Bull’s Potential Involvement in PSL

The speculation regarding Red Bull’s association with the PSL appears to stem from unverified claims of a five-year deal between the two entities. However, it’s important to clarify that even if Red Bull were to secure a sponsorship deal, it would be in a different capacity—likely as a category sponsor—without affecting HBL’s status as the title sponsor for PSL X.

Future Sponsorship Bidding for PSL 11

While HBL’s sponsorship is locked for PSL 10, the next cycle of title sponsorship rights will be up for bidding before PSL 11. At that stage, companies, including Red Bull, will have the opportunity to compete for the coveted title sponsorship. Until then, no changes in PSL’s title sponsorship have been announced by the Pakistan Cricket Board (PCB).

HBL’s Impact on PSL’s Growth

HBL’s long-term association with the PSL has significantly contributed to the league’s branding, success, and financial stability. As the tournament continues to expand in viewership and commercial value, the partnership with HBL remains a crucial pillar of PSL’s development.

For now, fans can dismiss the rumors—HBL remains the official title sponsor of PSL 10, ensuring continuity and stability as the league gears up for another thrilling season of cricket.