The release of Abir Gulaal, a highly anticipated film starring Fawad Khan and Vaani Kapoor, has been thrown into uncertainty following the recent attack in Pahalgam, IIOJK, on April 22. The film, already under scrutiny due to political sensitivities, now faces heightened opposition and controversy.
Music for the film has been withdrawn from major platforms, as Saregama, the audio company behind the soundtrack, has removed all songs from YouTube and other streaming services. The decision comes after the film’s music jukebox was initially uploaded on April 19, shortly before a successful launch event in Dubai. In response to increasing public outcry following the attack, Saregama also deleted all related social media posts, aiming to distance itself from potential backlash.
Abir Gulaal’s release was already contested in India, with political groups like the Maharashtra Navnirman Sena voicing opposition due to strained India-Pakistan relations. The situation worsened after the Pahalgam incident, leading to intensified calls for a complete ban on the film. Industry sources highlight that the sentiment has shifted dramatically, with the film now facing stronger resistance than ever before.
Initially slated for a May 9 release, the film directed by Aarti S Bagdi and produced by Vivek B. Agrawal, is reportedly being blocked by multiple cinema chains and entertainment organizations across India. According to sources within the Ministry of Information and Broadcasting, the film’s release has been officially denied, and efforts to prevent its screening are gaining momentum.
In a related development, the Federation of Western India Cine Employees has reinforced its ban on Pakistani artists in Indian media. Representing over 500,000 industry professionals, FWICE has warned of disciplinary action against any entity violating this directive, citing national sentiment and security concerns as driving factors.
The escalating controversy and political climate surrounding Abir Gulaal have cast serious doubts over its release prospects, making it one of the most contentious films in recent times.