Google has officially revealed plans for its new Gemini-powered Google Home Speaker, set to launch in spring 2026 for $99. The upcoming device will arrive in four colors, Porcelain, Hazel, Berry, and Jade, and aims to reshape the smart home experience with Google’s advanced Gemini AI.
Unlike Amazon, which is rolling out its Echo Dot Max and Echo Studio this October, Google has chosen to delay the launch of its new speaker. The company explained that the priority is to first bring Gemini functionality to existing Google Home devices, giving current users a chance to test and enjoy the assistant before introducing the next-generation hardware.
“We want it to work for existing users. You should not feel forced to buy a new device unless you want to,” said Anish Kattukaran, chief product officer for Google Home and Nest.
Amazon, on the other hand, has confirmed the release of the Echo Dot Max ($99.99) and the Echo Studio ($219.99), both shipping on October 29. These devices will feature Alexa+, Amazon’s new AI assistant, though it will initially only be available in the United States. Alexa+ will cost $19.99 per month, with Prime members receiving access as part of their subscription.
Google’s Gemini AI will come with its own subscription model: Standard at $10 per month and Advanced at $20 per month. This positions Gemini as a potentially more affordable and flexible option compared to Alexa+.
When it comes to sound, both brands promise major upgrades. The Echo devices will support Dolby Atmos and feature a three-times bass boost for immersive audio. Google’s speaker will include spatial audio and pairing options, with the added ability to connect two speakers with a Google TV Streamer for a home theater setup. While it lacks Dolby Atmos, this pairing option answers a long-standing request from Google users.
On design, both companies are leaning into minimalism with 3D-knit fabric exteriors to better blend into living room environments.
The real competition lies in AI. Google’s Gemini will introduce advanced noise suppression, echo cancellation, and a light ring for visual feedback during live conversations. Amazon’s Alexa+ promises new conversational AI features but will remain limited to the U.S. market for now.
In terms of timing, Amazon has the advantage. With an October 2025 release, Echo devices will likely dominate the holiday season. Google, however, is focused on the long-term vision, betting that its Gemini-powered speaker will deliver a smarter and more reliable AI experience once it launches in 2026.
Tech watchers see this as the beginning of a new phase in the smart speaker battle. Amazon may enjoy the early lead, but Google’s Gemini integration could shift the momentum when it finally arrives next year.
