Google’s Think Apps 2023 Helps 500 Pakistanis Developers Grow

The first and largest offline app and game conference, Think Apps, was hosted by Google in Lahore, Pakistan. Over 500 developers from 136 companies grew their Pakistani-made apps during the event and released them to the public.

The occasion follows Think Games and Gaming Growth Lab, both of which were conducted in Pakistan for the first time last year. Through these occasions, Google collaborated with more than 1,600 developers and grew 50 studios for early-stage video games to compete on a global scale.

Through community-led initiatives like Cloud Seekho S5 and Android Seekho S2, Google also assisted over 5,000 Cloud developers and over 3,000 Android developers in upgrading their skills.

The global gaming and app business is seeing a significant entry from Pakistan. Over time, Pakistan’s position in the global app market has dramatically improved; in terms of app downloads, Pakistani developers will move up to 16th place in 2023 from 27th in 2018.

The astounding 4 billion downloads of Pakistani-developed apps in 2022 represent a compound annual growth rate (CAGR) of 30% from 2018 to 2020. Only in 2022 did a total of 65 apps from 24 local developers rank among the top 10 on the Play Store and App Store in the gaming and app categories.

Google is increasing its support for the apps business in Pakistan through Think Apps, which is aimed to offer in-depth information and trends from international experts to local developers, in order to assist Pakistani studios and developers better harness digital prospects. The curriculum is based on three distinct focus areas:

Build for Quality will motivate game designers to comprehend how to produce high-quality games with solid gameplay and innovative design.
Developers can benefit from Build for Profitability by learning how to employ the best Google AI-powered ad solutions to accelerate profitable growth, attract new users, and go global.
By staying current with market trends, staying one step ahead of the competition, and building competitive advantages, Build for Sustainability will help developers build the best apps possible to ensure long-term success.

In order to create its more than 100 games and applications, Hazel Mobile Group, one of Pakistan’s top game production businesses, followed Google’s AAA (Android, AdMob, and Ads) Growth Framework. As a consequence, more than 200 jobs have been created in Pakistan and more than 2 billion apps have been downloaded globally.

Hazel Mobile’s Chief Technology Officer Waqas Ahmed stated that Google has been beneficial in giving us devoted support, sharing the tools and insights required to develop our long-term thinking, and assisting us in optimizing our growth strategy.

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