Japan has announced that it will implement a new Electronic Travel Authorization (ETA) system called JESTA (Japan Electronic System for Travel Authorization) by the fiscal year 2028. This system, which accelerates the original timeline by two years, will require travelers from visa-exempt countries to obtain digital authorization before entering Japan.
The JESTA system is part of Japan’s broader effort to modernize its immigration framework and improve border security. During a parliamentary session held on April 23, government officials confirmed the updated timeline and emphasized that the new system aims to streamline immigration procedures while ensuring a secure entry process for foreign visitors.
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JESTA will apply to nationals of more than 70 visa-exempt countries, including the United States, United Kingdom, Canada, Australia, France, Germany, South Korea, Brazil, and others. These travelers will need to complete an online application providing key information such as the purpose of travel, length of stay, accommodation details, and personal identification. Once approved, they will receive a digital travel authorization valid for stays of up to 90 days. Travelers who are not approved will be denied boarding, as part of Japan’s pre-departure security measures.
The introduction of JESTA comes as Japan targets an ambitious goal of attracting 60 million international visitors annually over the next five years. Following a surge in tourism after the COVID-19 pandemic, Japanese authorities see JESTA as essential for handling increased tourist traffic efficiently. The system is expected to reduce airport congestion and speed up immigration processing through automation.
By pre-screening travelers before their arrival, JESTA will enhance border security and allow for better data collection, which can be used to shape future tourism strategies. These improvements are seen as vital as Japan aims to position itself as a top global destination by 2030.
