Canadian singer Justin Bieber showed his support for his wife, Hailey Bieber, after she announced she sold her skincare brand Rhode to big company e.l.f. Beauty. The deal is worth about $1 billion.
Hailey shared the news on Instagram, saying she will now be the Chief Creative Officer and Head of Innovation at Rhode. She will also help e.l.f. Beauty as a strategic advisor. Rhode started in 2022 and is known for simple and popular skincare products.
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Justin, 31, reposted Hailey’s announcement but didn’t add any words. Fans thought this was a quiet way to show he’s proud of her. Hailey replied with a heart and an emotional emoji to thank him.
Many fans joked about Justin not writing anything. Some said he might be careful after past times when he was criticized for comments about Hailey’s work. Others joked that Hailey told him to stay quiet!
Later, Justin posted a sweet photo of him kissing Hailey on the cheek, showing his love and support again.
This sale is a big step for Hailey’s business. e.l.f. Beauty wants to help Rhode grow while keeping its simple, trendy style. Experts say this deal could change the middle-price skincare market, thanks to Rhode’s clean look and strong social media fans.
