Mashreq Pakistan, part of Mashreq, one of the MENA region’s leading financial institutions, has entered into a strategic partnership with Ufone to integrate essential telecom services directly into the Mashreq mobile app. Under the collaboration, customers can now top up their mobile balance and purchase Ufone bundles without leaving the banking interface, marking a new phase in digital service convergence.
The initiative comes at a time when consumers increasingly prefer bundled digital ecosystems that combine multiple services in one place. By embedding telecom features within its app, Mashreq aims to simplify everyday transactions and deliver a more seamless digital lifestyle experience.
Hamayun Sajjad, CEO of Mashreq Pakistan, said the bank is focused on enhancing accessibility and convenience for customers. He noted that with rising demand for mobile data and bundles, integrating Ufone services into the Mashreq app enables users to manage their connectivity needs quickly and securely from a single platform.
Syed Atif Raza, Group Chief Commercial Officer at PTCL and Ufone 4G, said the integration offers customers a straightforward and efficient way to stay connected. He added that the partnership reflects Ufone’s commitment to improving ease of access and embedding its services into platforms that customers already use daily.
The collaboration reflects a broader regional trend, with telecom operators and digital banks expanding beyond their traditional boundaries to create integrated service ecosystems. For Ufone, the partnership offers an opportunity to connect with customers through a secure digital banking environment. For Mashreq, it supports the bank’s strategy of embedding real-world services into its digital platform.
The move also aligns with Mashreq’s wider goal of promoting financial inclusion and lifestyle convenience by combining global expertise with local market understanding. Through its “Rise Every Day” philosophy, the bank continues to invest in digital innovation aimed at empowering individuals and businesses across Pakistan.
