Netflix is facing a major backlash in Australia after announcing another round of price hikes that will hit subscribers from late September 2025. The streaming platform has confirmed increases across all its plans, sparking anger among long-time users and calls for a boycott.
The new pricing means the Basic with ads plan will go up by $2, the Standard ad-free plan will rise by $2, and the Premium plan will increase by $3. On top of that, the account sharing fee is also rising by $1. Many users have shared screenshots of Netflix emails confirming the changes, with some saying their monthly subscription will now reach $28.99.
The reaction online has been furious. Some subscribers who have stayed with Netflix for almost a decade said they have finally cancelled their memberships. Others argued that the company continues to raise prices without offering new value, warning that piracy could return on a larger scale as people turn away from paid platforms. Comments like “only voting with your feet matters” reflect the frustration of many Australians who feel the service is no longer affordable.
Netflix has defended its decision, saying that prices are occasionally adjusted when new features or more content are added. A spokesperson added that the company still offers different plan options to suit a variety of needs. But critics argue that with Disney+, Prime Video, Stan, and other platforms growing in Australia, Netflix risks losing its long-standing position as the go-to streaming service.
Industry experts say this could mark a turning point. For years, Netflix has been the default choice for streaming, but with rising costs and strong competition, many Australians may move permanently to rival platforms. Others may even return to piracy, a problem that streaming once helped reduce.
The price rise and the backlash highlight the challenges Netflix now faces in Australia. While the company hopes subscribers will adjust to the new costs, many believe this decision could push loyal customers to finally walk away.
