PCB to Partner with Daraz for Live Streaming Cricket
Pakistan Cricket Board has reached an agreement with Daraz, Pakistan’s top online marketplace, for exclusive live streaming rights for the 2021-22 home season in Pakistan.
With white-ball series trips by New Zealand, England (men’s and women’s), and West Indies, followed by a full tour by Australia, the 2018 cricket season will be one of the busiest in Pakistan’s cricketing history.
Daraz will have exclusive live streaming rights for the entirety of the bilateral international cricket season, which begins on Friday, September 17 with the first One-Day International between Pakistan and New Zealand at the Pindi Cricket Stadium in Rawalpindi.
As part of the agreement, Daraz users will be able to watch the live stream for free on the platform’s newly introduced “DarazLive” – a live streaming feature that is fully ad-free.
Read: Here’s Pakistan Cricket Team’s Complete Schedule for 2023
Daraz believes in providing added value to its customers through continuous tech-backed innovation, and in accordance with this belief, the brand focuses primarily on the phenomenon of In-App shoppertainment, which enables users to have a complete entertainment experience from the comfort of their own homes.
PCB and Daraz expect that this agreement would reshape the cricket and entertainment scene of Pakistan and provide people with convenient access to the most popular sport in the country.
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