Punjab Ease Campaign Kicks Off at Pakistan Pavilion at Expo
According to a news source, the #PunjabEase campaign for the Pakistan Pavilion at Expo 2020 Dubai has been launched in Lahore. Globally, the pavilion is drawing investors and worldwide commercial partnerships.
According to the sources, the #PunjabEase campaign received 35,000 visitors in just the first five days. Visitors and prospective investors attended seminars, and panel discussions and viewed the projects exhibited by 18 industries and departments of Punjab.
In addition, the #PunjabEase Going Global theme highlighted the hues and sounds of Punjab, allowing visitors to experience the diverse culture of the land of five rivers. The center courtyard organized cultural events from Punjab, including traditional bhangra dance, Punjabi thappa performances, traditional Punjabi music, and dhol performances.
Pakistani influencers, actors, and celebrities such as Ahmed Ali Butt, Parisheh James, renowned fashion designer Sania Maskatiya, and fashion industry veteran Freiha Altaf visited the pavilion, increasing the pavilion’s prominence.
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Through concerts, performances, art installations, and seminars, the #PunjabEase coordinated by the Punjab Board of Investment and Trade (PBIT) at the Pakistan Pavilion is showcasing the province’s natural beauty, hospitality, developing modernity, history, contemporary entertainment, and multiculturalism.
The remainder of the week will be devoted to building sector urban development. The second week of the month will be devoted to the initiatives and seminars of the tourism and culture department.
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