ISLAMABAD – Pakistan has achieved remarkable success in tourism in the last year. According to the United Nations World Tourism Organization (UNWTO), Pakistan has achieved a 92% return to pre-pandemic levels in 2023. According to a press release, the nation experienced a healthy return post-Covid-19. It encountered a 115% increase in foreign tourist visits over the prior year.
Read More: Pakistan Named Best Performing Tourism Destination in 2023
The Pakistan Tourism Development Corporation (PTDC) actively participated in six major international events last year. These events include:
- World Travel Mart London
- ITB Berlin
- New York Travel and Adventure Show
- Arabian Travel Mart Dubai
- Seoul Travel Mart Korea
- Travel Mart in Vietnam
Attending these events plays a vital role for the country in promoting crucial B2B connections with foreign tour operators.
Read More: Pakistan Among the Top Destinations in Global Tourism (UNWTO)
2023: Global Tourism Highlights
The World Tourism Barometer also included some countries from Europe, Asia-Pacific, the Americas, and the Middle East. These countries include:
- Serbia
- Romania
- Qatar
- Saudi Arabia
- Turkiye
- Americas
The world faces the challenges and economic constraints caused by geopolitical conflicts and wars. But, despite all these challenges, according to the World Tourism Organization (WTO), international tourism is expected to return to its pre-pandemic levels by 2024.
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