The US Justice Department has embarked on a massive plan that could force Google to sell off the majority of its enterprise. If it happens, it will be the most major corporate breakup in almost four decades and may reshape one of the world’s largest technology companies.
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The addressing of the Google business sell-off is part of a wider attempt by the U.S. government to rein in Google over its allegedly monopolistic control of the search and advertising markets. The Department of Justice, along with several state attorneys general, has proposed a 32-page plan to U.S. District Judge Amit Mehta on Tuesday. The document it lays out a set of possible remedies that would contain Google’s market power; options range from smaller behavioral changes to more dramatic structural reforms.
Proposals will be reviewed, notably, by Judge Mehta, who, until recently, had already ruled against Google in an antitrust action last August. The case of the US Government vs Google proposes a number of modifications, including “divesting Google’s Chrome, Play Store, or Android from the rest of its operations.” Besides that, filing and settling a case also proposes the end or limitation of default search deals and pre-installed apps on devices.
The Justice Department’s plan relies at its core on four major areas of Google’s business: search distribution, data access, extending the search monopoly, and advertising practices. It advocates changes that would downgrade Google’s control over the areas in such a way that it makes the company more competitive.
The potential sell-off by Google Business would be revolutionary and a sign that the government is serious in its quest to take on tech giants. If this proposal goes through, then it will set a new future pattern for Google and the rest of the technology industry. Many people are now curious as to what is going to happen in this historic legal battle.
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