Spotify has announced a major partnership with Netflix to bring its video podcasts to the streaming platform next year. The move is part of Spotify’s plan to expand its video content and advertising business by reaching Netflix’s global audience.
The collaboration will start with a selection of sports, lifestyle, culture, and true crime shows produced by Spotify Studios and The Ringer. These video podcasts will be available on Netflix in early 2026, starting with the U.S. market before expanding internationally.
This marks a big step for Spotify as it shifts focus from traditional audio podcasts to video-based content. The company has been building video tools for creators, including features that allow podcasters to upload video episodes and earn money through ads and audience engagement options like polls and Q&As.
Spotify began restructuring its podcast business in 2023 after heavy investments in exclusive deals and studios such as The Ringer, Parcast, and Gimlet Media did not deliver the expected returns. The video partnership with Netflix is now seen as a way to attract younger viewers and advertisers.
According to Spotify, video podcast viewership has grown 20 times faster than audio-only shows since 2024, with over 430,000 video podcasts now available on the platform. More than 350 million users have streamed video content on Spotify this year, a 65% increase from last year.
“This partnership marks a new chapter for podcasting,” said Roman Wasenmüller, Spotify’s Head of Podcasts. “We’re helping creators reach bigger audiences and giving fans new ways to enjoy the stories they love.”
Some of the top shows joining Netflix under this deal include The Bill Simmons Podcast, The Rewatchables, The Ringer NBA Show, Serial Killers, Dissect, and Conspiracy Theories.
While Spotify has not revealed financial details of the partnership, the deal is expected to boost ad revenue and visibility for both companies. For Netflix, it adds more diverse content to its streaming library, and for Spotify, it marks a major milestone in the growing trend of video-based podcasting.
