Darazmall Contributing to the Growth of Online Shopping Malls
A number of online shopping malls in Pakistan, including dMall, OLX Mall, Telemart, and Homeshopping, are successfully boosting the national economy despite the rapid growth of the country’s e-commerce platforms.
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DarazMall’s source claims that more than 1500 national and international businesses have already registered on online malls in Pakistan. 40 firms, or around 5% of all the brands on DarazMall, are said to be serving foreign goods in Pakistan; local brands, however, are also doing well through online sales.
During the COVID-19 pandemic, a significant change from traditional to online shopping was seen, whereas DarazMall played a crucial part in providing the economy with not just the necessities but nearly every item required.
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According to the data provided by the official source, there was an increase in buyer activity of 117% between FY20 and FY21. In FY20, 532,631 items were delivered; in FY21, 855,660. Overall, the Order Increase was also noted to be 107% higher in FY20 compared to FY21.
The popularity of the online shopping platform has increased due to the reliability of the brands and goods supplied there. Also, it has been revealed that DarazMall’s Brand Assortment has seen sales climb by 162%, a notable aspect in the expansion of online shopping in Pakistan. This growth rate was made possible by the platform’s collection of distinctive brands.
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