Elon Musk Will Use Twitter to Advertise Tesla Cars
During a shareholder meeting held on Tuesday, Tesla CEO Elon Musk hinted at the possibility of the company venturing into advertising for its products.
Throughout its history, the innovative electric car manufacturer has primarily relied on word-of-mouth promotion, eschewing traditional advertising methods. However, Musk, who now owns Twitter, appears to have developed a newfound appreciation for advertising.
In his remarks, Musk expressed:
“Twitter is highly reliant on advertising, and here I am, someone who has never really used advertising before, now overseeing a company that heavily relies on it. So, I suppose I should say that advertising is fantastic, and everyone should give it a try! We will experiment with some advertising and assess its impact.”
Speaking with CNBC on Tuesday, Musk stated that Tesla’s advertisements would aim to inform and entertain, appealing to a broader audience. He emphasized the importance of ads being informative and aesthetically pleasing.
Although Tesla vehicles experienced high demand last year, changing dynamics in the electric vehicle (EV) industry and increased competition may lead the company to leverage advertising as a means to benefit further.
Despite Musk’s impending departure as Twitter CEO, the platform seems like a suitable starting point for Tesla’s advertising campaign.
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