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Fly Jinnah – Pakistan’s Low-Priced Airline, Reveals its Brand Identity

Pakistan’s new low-cost carrier, Fly Jinnah, launched its visual brand identity on Wednesday, according to news reports. The vivid red color of ‘Fly Jinnah’s’ visual brand identity, along with the brand name abbreviation ‘FJ,’ represents the airline’s youthful and contemporary mentality. In contrast, the logo and brand design, with its distinctive font and circular symbol, conveys mobility and continuity.

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The company’s brand values are Ambition – providing true value to customers and connecting communities around the globe; Sincerity – being honest and willing to achieve and grow while striving for improvement; and Inventiveness – developing innovative solutions while remaining focused, practical, and efficient.

The aircraft livery for ‘Fly Jinnah’ is inspired by the logo and brand philosophy, and it represents a modern airline that is ambitious, dynamic, and constantly in motion.

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“Fly Jinnah” is Pakistan’s fourth private national airline, established to contribute to the country’s economic progress by creating new jobs and bolstering key industries like tourism and hospitality. It is majority-owned by Pakistanis who also support the Lakson Group, one of Pakistan’s largest and most diversified corporate empires.

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