Google is currently experimenting with a new feature that introduces verified checkmarks in its search results, similar to the blue checkmarks seen on social media platforms. Previously, these checkmarks were premier to influencers and celebrities, but now, with platforms like X (formerly Twitter), they are available to everyone. However, Google may be bringing back this sense of exclusivity.

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This new feature, which is only visual to a small group of users for now, focuses on confirming business links in search results. The purpose of these “Google verified businesses” checkmarks is to assure users that the links they are clicking are authentic and trustworthy, especially at a time when spam and untruthful content are common. By adding verified business links, Google aims to improve the user experience and lessen the spread of false or spammy information.

Despite introducing these blue checkmarks in Google Search, the company has clarified that it cannot fully guarantee any business’s or its products’ reliability. Molly Shaheen, a representative for Google’s public affairs team, mentioned that the company is experimenting with features to help users identify trustworthy businesses. 

Currently, this feature is still in the testing phase, and it is unsure when or if it will be widely available to the public. If successful, this move could help users feel more confident when navigating Google’s search engine by spotlighting legitimate businesses through these verified business links. However, influencers and media personalities are not included in this verification process. 

It remains to be seen whether Google will extend the verified checkmarks to a broader group of businesses and individuals in the future, potentially shaping the way people view and interact with search results.

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