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GroupM Paksitan & Allied Ecommerce Solutions MOU Partnership

The Leading Global Media Investment Management Group of WPP, GroupM, announces an industry-first partnership with Allied E-commerce Solutions (AES) to redefine the eCommerce landscape in Pakistan by launching “End-to-End” Enablement Solutions for Brands.

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Since the beginning of the COVID-19 epidemic, eCommerce has experienced exponential expansion, which has resulted in more firms exploring the Online Shopping arena.

GroupM, the leading traditional and digital media agency in Pakistan, has consistently been at the forefront of innovation over the past two decades. GroupM intends to pursue Strategic Partnerships and enter New Ventures as a Key Pillar of its 2021 Strategy in order to meet this new demand.

AES is a recently founded Enabler in Pakistan and the Middle East with the vision of enabling Brands and local SMEs to use eCommerce as an integral component of their strategy. The “End-to-End” eCommerce requirements will be met by a group of professionals who aim to give solutions to increase Conversions, optimise a Lean Supply Chain, and provide a WOW Experience for Pakistani consumers.

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Through this ground-breaking partnership with AES, GroupM intends to deliver customised solutions to clients based on each stage of their eCommerce funnel.

For more information, please get in touch with Al Sadat Marketing.

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