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Hugo Boss Enters Pakistan – Al Sadat Marketing

Hugo Boss is an international clothing brand that sells apparel, accessories, footwear, and fragrances. It is well-recognized for its men’s suits and other formal wear. Hugo Boss is one of Germany’s leading apparel manufacturers, with global sales of €2.9 billion in 2019.

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Hugo Boss asserts that their products will be manufactured locally in Pakistan. Hugo Boss will join the ranks of numerous other foreign brands that sell Pakistani-made goods. Adidas, H&M, Zara, and Mango are among the leading international retailers made in Pakistan’ products.

President of the Islamabad Chamber of Commerce and Industry (ICCI), Sardar Yasir Ilyas Khan, spoke at the event and encouraged the government to reduce import charges on international goods to promote a healthy competition in the home market.

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Additionally, he underlined that the Federal Board of Revenue (FBR) should prioritize greater simplification of the taxation structure in order to attract more multinational businesses to Pakistan. He complimented the Hugo Boss franchisee and wished him tremendous economic success.

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