London Red Bus Promotes Lahore for Foreign Investment
The city of Lahore has been projected globally in London, as a private real estate company has launched a campaign to promote ‘Lahore – The Heart of Pakistan’ on 150 of London’s iconic red buses, showcasing Lahore’s rich heritage.
Until the middle of November 2021, 150 buses bearing the banners ‘Lahore – The Heart of Pakistan’ will pass through London on some of the busiest routes.
Developers of the $30 million luxury real estate project One Canal Road in Lahore, Diyar Homes, have launched a massive advertising campaign on 150 of London’s iconic red buses to promote Lahore as a travel and investment destination. They recently announced their partnership with VERSACE Ceramics, a leading Italian fashion house.
During the inauguration of the buses, Shaan Abbas, director of Diyar Homes UK, told the media that Lahore has undergone a $10 billion urban transformation in recent years, confirming its position as the cultural and economic centre of Pakistan.
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