pakistan becoming fastest growing freelance marketplace in 2023 al sadat marketing

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Pakistan Becoming Fastest Growing Freelance Marketplace

Being forced to work a 9 to 5 job in the digital age that we currently live in has progressively become the bane of most recent grads or those who are about to graduate. This is not to imply that a full-time position at, say, an MNC, isn’t a respectable one to hold in terms of a career. And it might even be successful for some people. But when recent changes in the general attitude of the young generation of job seekers and career-makers are examined, it is easy to conclude that many recent graduates are dissatisfied and frustrated with the employment opportunities provided by the nation.

Globally, freelancing is gaining popularity as a full-time career. Freelancers choose the jobs that interest them and set their own deadlines. They are also their own employers. In Pakistan, the freelancing sector is also expanding quickly.

Freelancing in Pakistan reportedly brought in a staggering $397 million dollars in FY 2021–2022 at a growth rate of 2.74%, despite the growing worldwide competition. The entire export revenue from freelancing was $265.444 million, while the revenue from non-IT-related exports was $131.884 million.

In addition to the flexibility that freelancing provides, the pandemic attracted an increasing number of people to the sector. Many businesses experienced losses and were forced to close their doors or reduce staff. This is where folks in desperate need of professional labor found the freelancing sector to be extremely beneficial.

Even though Pakistan made money from freelancing, there is still plenty of room for other people to join and earn money. The following actions can be made to boost freelancing’s acceptance in the nation.

First and foremost, freelancers need to be accepted as legitimate professionals. Companies that hire independent contractors for various projects must respect them, conduct themselves professionally, and pay them on schedule. New freelancers entering the market will benefit from this respect and incentive.

Pakistan should have cost-effective and unlimited broadband. When the internet starts to lag, it becomes challenging, especially for initiatives involving IT. Remote communities’ internet connectivity needs to be enhanced so that residents there can take advantage of freelance opportunities.

Nearly every other industry employs freelancers. If you have experience in a certain sector, like graphic design, you can teach aspiring freelance graphic designers how to do it and help them build a strong portfolio. Even paying them for instruction and counsel is an option.

Google is typically used by freelancers to seek advice. Businesses can fill this need. As a business or employer, you can study the freelance industry, speak with seasoned freelancers, discover the best practices they apply when offering professional labor, and then create podcasts or YouTube lessons to share your knowledge and assist other freelancers.

For those who favor a flexible work schedule, freelancing is creating new opportunities. Students, stay-at-home mothers, and those with disabilities, for example, can all benefit from freelancing opportunities. To inform everyone about the universe of opportunities that can become available to them through freelancing, these advantages must be advertised on multiple forums.

Pakistan’s freelance market is currently quite fertile. Pakistan should come up with innovative ideas to capitalize on the freelance movement.

Many businesses and corporations like using independent contractors for short-term assignments. Businesses, including startups, major companies, and SMEs, execute a variety of activities with the aid of freelancers, from external support to core company responsibilities.

Smart businesspeople are also looking for freelancers to help them with their business strategy. After working as a freelancer for a company and learning enough, freelancers can launch their own businesses and begin outsourcing some of their work.

Pakistan Freelancers Association was recently established, mostly to address the concerns of independent contractors and to assist and train them via various platforms. This organization will help its registered members, including giving them chances to learn new skills.

To expand their presence on the global market and raise foreign exchange reserves, freelancers and digital marketers have encouraged the government to include the freelancing economy in the national agenda.

In an effort to take full advantage of the potential of the global freelancing market, which will aid in the repayment of the country’s loans, they have sought the government’s support and want it to include their input into the freelancing policy.

To expand their presence on the global market and raise foreign exchange reserves, freelancers and digital marketers have encouraged the government to include the freelancing economy in the national agenda.

In an effort to take full advantage of the potential of the global freelancing market, which will aid in the repayment of the country’s loans, they have sought the government’s support and want it to include their input into the freelancing policy.

It has been estimated that there is a $1.5 trillion industry for independent contractors. There are currently about 77 million freelancers working.

They claimed Pakistan could stop receiving loan packages from the International Monetary Fund (IMF) if the government promoted independent contractors, much like India did to increase its foreign exchange profits.

The government ought to support the independent contractors and acknowledge the money they bring into Pakistan each year by helping them reach the full potential of the global market.

If the government includes this sector in the national agenda and the long-term development strategy, freelancers can contribute the funds Pakistan needs.

Pakistani Youth Beating Unemployment with Freelancing 

One of Pakistan’s most important societal issues is unemployment. Every time an issue arises in a society, there are usually several contributing factors.

There are undoubtedly other reasons for unemployment. Inflation in the population and a lack of employment opportunities are the main causes of this.

The focus on obtaining a single certificate rather than preparing students for the future at the university level, the emphasis on knowledge from a single book rather than knowledge that can be applied, bribery and recommendation, a lack of seriousness on the part of the students, deficiencies in academic standards, etc. are some of the other causes.

There are important causes. Students and recent graduates sometimes appear nervous and frightened about their futures and ask numerous inquiries about them as a result of the rising unemployment rate.

However, Pakistani youth has found a way of beating unemployment with their skills and talent. With the rapidly growing digital technology, freelancing has become a very healthy earning source for most people. By integrating freelancers and utilizing the potential of Pakistan’s youth, who make up 63 percent of the population, the nation may significantly strengthen its economy.

According to experts, Pakistan should begin trading services with its neighbors, particularly in the area of freelancing, by using a third party as a financial intermediary.

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