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Ruda Collaborated with Multinational Company

Thursday in LAHORE, the Ravi Urban Development Authority (Ruda) and MasterCard cooperated to transform the neighborhood into a cashless economic zone and to accelerate the country’s digital transformation.

Read: Egyptian Corporations Soon Invest in Pakistani Real Estate Market

According to the sources, the collaboration between MasterCard and the urban development project deploys a smart city solution. This will facilitate the connection of people, merchants, and authorities through digital channels. Citizens will pay their bills and conduct transactions for utility services using automated portals. Ruda will become more productive. It will be able to carry out a variety of operations, including fee collection and other administrative tasks.

Read: New Metro City Gujar Khan Developers Revealed the Official Map of A Block

Ruda is aiming to transform the province’s urban centers into a well-managed economic growth engine. MasterCard will assist Ruda in realizing this idea of a cashless framework based on the community’s design. As Pakistan embraces the power of digital payments, Khalid Legible, president of MasterCard’s Middle East and North Africa business, commented on the partnership: “As Pakistan embraces the potential of digital payments, MasterCard is proud to be a partner.” Through our strategic public-private collaborations, they pledged to drive digital change throughout the country.

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