Social Media Campaigns: Why It is Useful for Real Estate Marketing?
Can you rush to every house for inquiring if they are interested in buying Real Estate Property? Can you excuse your office work and call hundreds of potential clients to inform them about the new discount that you are offering? Have you ever thought of advertising your services and announcing new deals on your services for thousands of customers in just a few clicks on your computer?
You might be wondering why only social media? Newspapers can also be used to advertise your marketing services. Now here’s the thing with newspapers; very few people now read newspapers and mostly rely on platforms like Facebook, Twitter, Pinterest, Instagram, and LinkedIn for updates.
A Continuous Flow of Leads
- You can target your audience and generate leads by selecting; age, location, interests, likes, dislikes, etc on social media, you can’t do that in newspapers.
- The life of a newspaper is not more than a day! Life of a newspaper? Yes, you read it right! Newspapers are printed daily and go to the trash. This will definitely break the flow of your leads.
- Through social media, your campaign can be accessed by hundreds of people at the same time in just one click.
- If you learn the art of marketing, you can make your post available to many people and stay active in the online real estate business sector. According to the NAR research, 97% of real estate agents prefer Facebook, 59% prefer LinkedIn, and 39% prefer Instagram.
It is high time and a golden opportunity for Real Estate Agencies to turn the social media obsession of millennials and Gen Z into a goldmine!
Facebook is an integral aspect of a real estate marketing plan. In terms of age and wealth, the demographics of Facebook’s user base represent the demographics of the target audience for every specific real estate industry.
In addition to being where your consumers are most likely to spend their time, Facebook’s business features are great for real estate businesses.
For example, Facebook allows businesses to post listing-related content, schedule appointments, communicate with clients, and collect reviews all from a single spot on the social media platform.
Al Sadat Marketing is a very active real estate agency with more than 80 thousand followers on Facebook. The Facebook page of Al Sadat Marketing keeps the clients updated about the latest property news, press releases, events, discount offers, etc.
If you’re seeking real estate clients, LinkedIn isn’t the greatest place to start. It is, however, an excellent method to network with other realtors and demonstrates your professional expertise.
LinkedIn is more about exhibiting your expertise than it is about making contact with specific clients.
In addition to serving as a digital resume for individual realtors, many real estate firms have their own business pages where employees may discuss opportunities and communicate back and forth.
Regardless of how much time you spend on LinkedIn, a profile or corporate page is a wonderful way to supplement your current web presence.
Right now, Instagram is on fire for real estate firms
The reason for this is obvious. On Instagram, the most popular types of postings are accompanied by elegant property images. The platform is gradually becoming a focus for premium or boutique real estate enterprises, rather than a “secondary” social channel.
Additionally, tools like Instagram Stories make it simple for realtors to provide daily property updates that are both timely and personalized.
Generating Income by Targeting Right Audience
- Facebook can provide you with a steady stream of income. The more you will engage with people, the more they are going to contact you if they want more information about the property you’re selling or if they want to buy one from you.
Stop Relying on Manual Labor
- Create a large pool of potential buyers by managing every work on your own. Message, email and call your clients by focusing on automation.
Social media campaigns and marketing have made Real Estate property searches easier than before. According to a recent report by the National Association of Realtors, social media has grown increasingly important in attracting clients and closing agreements. Here’s a quick rundown of the report’s key findings:
- In some manner, shape, or form, 77 percent of realtors utilize social media for real estate.
- In comparison to other sources, 47 percent of real estate companies claim that social media generates the greatest quality leads.
- 90% of millennials (and 90% of baby boomers) start their home hunt on the internet (as opposed to in-person referrals).
A Chance to Post Testimonials
One of the most valuable features of real estate social media posts is the potential to share success stories with clients.
When it comes to choosing an agent or organization, your clients have a lot of options, thus the more proof you can show of happy customers, the better. That’s why we see so many images documenting a client’s journey from start to finish, culminating in their closing day.
Updating Clients with Latest News
Keeping your clients informed, whether through advice, helpful content, or industry reports, shows that you are an active player in your business. It increases the trust and reliability of clients in your Real Estate Agency.
Al Sadat Marketing is a real estate firm located in Islamabad & Rawalpindi in Pakistan with a huge social media reach. With over 18+ Years of experience, Al Sadat Marketing Company is providing its services to all trending societies in Islamabad and Rawalpindi.
Recently, Al Sadat Marketing utilized all social media platforms for advertising its Eid Campaign 2022. Being one of the leading Real Estate agencies, Al Sadat Marketing offered everyone an opportunity to buy their dream and luxurious homes in the top housing societies of Islamabad at discounted prices.
Al Sadat Marketing offered a very attractive discount on plots in Kingdom Valley, 7 Wonders City Islamabad, and The Life Residencia.
The discounted payment plans were thoroughly designed keeping the needs of the middle class into consideration. This doubled their Eid joy as they were able to afford their dream homes. A considerable number of people got benefited from the Eid Campaign of Al Sadat Marketing and made investments.
Amazing response was received from the clients on these online social media campaigns. This not only increased the reach of Al Sadat Marketing services but also increased clients’ trust and reliability in our services. An appreciable amount of purchasing has been recorded on these discounted offers.
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Al Sadat Marketing is an emerging Real Estate Agency headquartered in Islamabad, Pakistan. With over 10+ Years of experience, Al Sadat Marketing is providing its services and dealing all trending housing societies projects in different cities of Pakistan. Islamabad Projects, Rawalpindi Projects, Gujar Khan Projects, Burhan Projects, and Peshawar Projects etc.
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