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YouTube Starts Testing Free TV Channels

According to The Wall Street Journal, YouTube is experimenting with free, ad-supported TV channels that showcase content from certain media businesses.

The premise is comparable to Pluto TV, Roku’s Live TV channels, or the experiences integrated into TVs from Samsung, LG, and Vizio – with a “hub” that lets users to pick what to watch.

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Other firms in this industry have found this notion to be successful, since earnings reports from Vizio and Roku reveal that they produce more profit from advertising and subscription commissions than from selling hardware. According to recent studies, Vizio makes an average of $27 per user per year, whereas Roku earns more than $44 per year.

According to The Wall Street Journal, an unidentified YouTube representative confirmed the testing, and the functionality might become more publicly available later this year. YouTube is apparently collaborating with firms such as Lionsgate and A&E, the latter of which owns networks such as History, FYI, and Lifetime.

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YouTube has previously provided premium ad-supported content. It introduced free television series funded by advertisements to its collection in 2022, and it had previously been doing so with movies for some years. The business also launched free channels to its Google TV live page via Pluto TV the prior year.

YouTube TV is a subscription service that provides viewers with a comparable drop-in-and-watch experience to regular television channels. YouTube TV has around 5 million subscribers as of last summer.

It’s probable that the free channels will be promoted as YouTube TV. These experiments come as other streaming providers, such as Netflix, HBO Max, Disney Plus, and Peacock, introduce lower-cost or free ad-supported plans.

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