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Government Approves Pakistan’s Digital Advertisement Policy

The country’s first-ever government’s Digital Advertising Policy 2021, which calls for the digitalization of advertisements while maintaining openness, was authorised by the federal cabinet.

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The goal of the policy is to provide a more expansive framework for government communications and advertisements in order to educate and raise public awareness about issues of public importance and interest as well as government accomplishments in print, electronic, social, digital, new, and allied media.

The premier was informed that Pakistan currently has 93 million internet users and more than 45 million active social media users, and that number is steadily rising. A framework for the publication of public sector advertisements on digital media has been recommended in light of the growing tendency.

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The digital media sector in Pakistan is expanding quickly, and this strategy will support new digital platforms, content producers, and the Pakistani economy as a whole. The corporate sector will be inspired to use digital media as a form of advertising once it is recognised.

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