YouTube May Soon Start Charging Money for High Video Quality
According to experts, YouTube is attempting to explore alternative revenue streams as ad revenue contracts due to stricter regulations.
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Ad tracking laws are tightening around the world, resulting in a loss in revenue for most digital sites, including Google-owned YouTube. YouTube is currently exploring alternative revenue streams to make up for the lost advertising revenue in light of its current predicament.
YouTube has lately tested a feature that signals the firm may attempt to charge customers for previously free capabilities.
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A Reddit member provided evidence for the claim that YouTube is testing a feature that charges users for a ‘premium video quality option’ This premium video quality choice displays the video in 1080p, but with a higher ‘bitrate’
This option is similar to one that YouTube tested last year, in which it required viewers to switch to YouTube premium in order to see videos in 2160p at 60 frames per second.
Both tests indicate that YouTube may soon make the function a paid one and restrict 1080p films with a higher bit rate to premium users only.
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Some already suspected that YouTube was reducing the bitrate of 1080p videos prior to the disclosure of the testing.
As the new CEO of YouTube, Neil Mohan, assumes his position, there may be significant changes to YouTube’s services and revenue streams.
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