flood relief efforts in pakistan 2022 al sadat marketing

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Flood Relief Efforts on National and International Level

The quarter through August of this year had approximately 190% more rain than the prior 30-year normal, or a massive total of 390.7 millimeters (15.38 inches). The 50 million-person Sindh province was hardest hit, receiving 466% more rain than the 30-year normal. 

According to National Disaster Management Authority (NDMA) data, the flood has caused over 30 million people to be homeless, 1500 people to die, 1 million animals to perish, and countless homes to be devastated. In order to protect the affected individuals from further harm, several government and private groups are working hard and donors from all over the world, particularly Pakistanis, are giving outrageous amounts of money.

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110 districts have been affected, according to official data, with 34 in Balochistan, 33 in Khyber Pakhtunkhwa, 16 in Sindh, and the remaining districts in Punjab, Gilgit-Baltistan, and Azad Kashmir.

At least 1,191 people, including 399 children, have died as a result of the floods, with 21 deaths being reported in the past day.

Apple CEO Tim Cook Donates Handsome Amount for Flood Relief in Pakistan 

Tim Cook, the CEO of the American computer giant Apple, has stepped up to aid those in need after the devastating flood that devastated Pakistan and left millions homeless. He has decided to donate a handsome amount.

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Tim Cook expressed his admiration and sympathy for the loved ones of the victims and the flood-affected Pakistanis. His tweet stated that this is a “Humanitarian calamity” and that Apple will donate money to the Pakistani people.

Google to Donate $500,000 for Flood Relief Efforts in Pakistan 

Vice President of Google Southeast Asia Stephanie Davis announced on LinkedIn that the tech giant would contribute the sum—roughly 110 million rupees—to the Center for Disaster Philanthropy through Google.org.

She continued by saying that the Center for Disaster Philanthropy would in turn give sub-grants to neighborhood organizations that are actively involved in crisis response and recovery.

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She continued by saying that the business would continue to look for ways to use its resources and tools to aid Pakistan.

Separately, Farhan Qureshi, Google’s regional head for South Asian frontier markets, stated that employees had already given over Rs72 million in both personal donations and company matching funds.

Pakistan Flood Response Plan by Government of Pakistan and UN 

Today, simultaneously in Islamabad and Geneva, the Pakistani government and the UN launched the “2022 Pakistan Floods Response Plan (FRP)”. The terrible rains, floods, and landslides that have affected more than 33 million people in various regions of Pakistan are the backdrop against which the FRP is being introduced.

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The FRP outlines a well-coordinated and inclusive plan of action to address the needs of the impacted people while highlighting the primary humanitarian needs, the efforts and actions made by the Government of Pakistan to address these problems in cooperation with the UN and other partners. The Food Security and Agriculture, Health, Nutrition, Education, Protection, Shelter and Non-Food Items, Water, Sanitation and Hygiene subject clusters are all covered by the FRP’s multi-sectoral strategy, which takes an all-encompassing approach to development.

International Aid Reaches Pakistan 

Many international organizations and foreign countries have pledged to donate to the people of Pakistan who are affected by the worst humanitarian crisis. Carrying tents, food, and other everyday necessities, cargo planes from Turkey and the United Arab Emirates arrived in Islamabad on Sunday, starting the international rush to help the poor country. 

The National Disaster Management Authority was also sending trucks with tents, food, and water that Pakistan has organized to various regions of the nation for the tens of thousands of flood victims.

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They were among the countries that promised to assist Pakistan in resolving the problem after officials requested assistance from other countries. On Tuesday in Islamabad, the UN will make a global appeal on behalf of the flood victims in Pakistan.

UNHCR Extends Immediate Support to Pakistan Flood Affectees 

More than 71,000 emergency relief supplies, such as tents, plastic tarpaulins, sanitary products, cooking stoves, blankets, solar lamps, and sleeping mats, have been distributed by UNHCR to refugee villages and host communities. Additionally, 10,000 bags were provided by UNHCR to help families fortify their homes’ perimeters. Until now, this aid has cost more than US$1.5 million.

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But much more support is required. Over 5 million people in the worst-affected areas are in need of assistance, and a UN financial appeal launched in support of the government-led response is asking for approximately US$160 million to provide them with food, education, shelter, and protection, among other things.

Free Education to University Students of Flood-Hit Areas 

Federal Education Minister Rana Tanveer Hussain has said that the federal government has made a number of steps to help pupils from the areas of the nation that have experienced flooding.

In a recent meeting with Dr. Mukhtar Ahmed, Chairman of the Higher Education Commission (HEC), the Education Minister gave the order to postpone for flood-affected students the payment of both their current and past-due university fees.

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The Education Minister also gave the Chairman HEC instructions to develop a system for exempting students from flood-affected areas from paying both their current and future university fees.

Additionally, the Chairman of HEC was requested by the Minister of Education to establish scholarship program for undergraduate and graduate students who were impacted by the greatest floods in Pakistani history.

Xiaomi Foundation Donates USD 100,000 to Aid Flood-affected People

In order to support UNHCR’s operations in Pakistan, particularly this most recent emergency response to the flooding and other events impacting refugees and host communities in Pakistan, Xiaomi Foundation today made a donation to UNHCR of USD 100,000.

Efforts for the Complete Restoration of Telecom Services in Flood-affected Areas 

The number of unusable sites has decreased from 3,386 (6.55 percent of all sites nationwide) to 1,076 as a consequence of the Pakistan Telecommunication Authority’s (PTA) and telecom operators’ efforts to restore connectivity (2.08 percent).

Devastating floods and heavy rains that caused misery across the nation also caused damage to the sites.

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The telecom regulator stated that attempts are still being made to fully restore all telecom services. Telecom infrastructure has been impacted by flooding and rain in Balochistan, Southern Punjab, Upper Sindh, and parts of Khyber Pakhtunkhwa.

According to the statement, this includes extended power outages, persistently severe rains that cause flood water to enter exchange buildings, and cuts in optical fiber line due to landslides.

It went on to say that PTA had been keeping an eye on the situation around-the-clock and had taken all reasonable measures to ensure that individuals could maintain contact during these trying times.

Food Reporting App to Facilitate the Affectees 

According to news reports on August 30, the Khyber Pakhtunkhwa (KP) administration has introduced a “Flood Reporting App” to provide prompt assistance to the flood victims dispersed around the province. People could immediately report disasters and request aid, such as food or medicine, via the app.

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Atif Khan, the KP Minister for Science and Information Technology, reportedly unveiled the mobile app on Monday (August 29) in an effort to help provincial bureaucrats and disaster management officials locate and help those who are stuck throughout the province. The software, according to the minister, was developed in three days to link different services and enable governmental apparatus to work together.


Pakistan has a track record of successfully responding to humanitarian crises and has made significant progress toward reaching the Sustainable Development Goals (SDGs). The country received rainfall equivalent to 2.9 times the national 30-year average, which makes the current floods’ scope and magnitude unusual and a serious example of climate change-related disasters.

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In order to effectively tackle the direct and indirect effects of the present floods, the international community must stand with Pakistan and support its domestic efforts.

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